Although the Tampa real estate market is hotter than its been in recent memory, home sellers should always explore different ways that help attract as many buyers as possible.
Regardless of how hot a market is at any given time, most homes won’t just sell themselves, and it’s up to us to present your property in the most appealing way possible. But just how do we do that, you ask? Well, our list of marketing strategies and ideas can seemingly go on forever, but here are just a few tips and tricks we try to pass along to our clients that should help give you the best chance for success:
Simple preparation goes a long way
If you’re planning to put your home on the market, do a thorough cleaning throughout the entire house. Eliminate strong pet odors, stale cigarette smoke, or any other smells that may turn off potential home buyers. Also be sure to declutter closets and primary living areas to help showcase how much space your home offers. Taking these initial steps may sound like a no-brainer, but you might be surprised at just how many home sellers don’t go the extra mile when it comes to cleaning and organization.
Professional photos and/or a video tour are essential
Statistics vary but most now show that more than 90% of all buyers find their new home online. It’s for this reason alone that professional photography and even a well-shot video of a home is essential in providing potential buyers the best possible presentation web.
Believe it or not, not all home additions add value
One of the most common questions we get relates to how home sellers can boost the value of their home right before selling. And while upgrades and expensive additions might seem like a good idea on the surface, it really all depends on each individual seller’s situation. Fancy renovations can sometimes price some would-be buyers out of the market, especially if the home is in an up-and-coming neighborhood or somewhere that many young or first-time buyers are searching. So before you go spending thousands of dollars on all those high-end extras, understand who your primary market will be whenever it is you decide to list your home.