Your South Tampa home is in perfect shape – all set to go on the market. You’ve enlisted an experienced real estate agent with a solid track record. Now all that’s left is…what?

What’s that next step?

In fact, the next step can be all-important: creating a South Tampa listing that does more than just describe the number of beds and baths. It has to stand out among all the competing listings that will be seen alongside it. That South Tampa listing is the keystone of the marketing campaign that will ultimately fetch a new owner: its job is to get buyers and agents to take a closer look. To get that job done, it has to be special!

When I sit down to work up an effective listing, I try to pay attention to what creative writers from other forms of…

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